Beth leads all hospitality and sales efforts, welcoming guests to the ranch and sharing the story, wines, and heart behind the brand. As a 12-year wine industry veteran and long-time communications professional, she has played an essential role in shaping the guest experience and growing the PROMISE membership and community. Beth’s background in marketing, public relations, and private client sales shaped her talent for storytelling and connection, qualities she brings to every tasting she hosts. For her, wine is a bridge between people and memories, and she takes joy in creating meaningful, personal experiences that guests carry long after they leave Napa Valley. Beth views wine as an art form that inspires curiosity, conversation, and joy, a reflection of her belief that the best moments in life are meant to be shared.